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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Performance Measurement
  • 1. Campaign reporting
    • 2. ROI and attribution reporting
      Topic 2: Prospect Management- Lead Lifecycle Management
      • 1. Scoring and grading
        • 2. Lifecycle stages and assignment rules
          - Data Model and Segmentation
          • 1. Dynamic and static lists
            • 2. Prospects, lists, and tags
              Topic 3: Email Marketing- Email Creation and Delivery
              • 1. Deliverability and compliance
                • 2. Email templates and content creation
                  Topic 4: Maintenance and Best Practices- System Optimization
                  • 1. Data hygiene and governance
                    • 2. Integration best practices
                      Topic 5: Account Engagement Administration- Configuration and Setup
                      • 1. Business Unit setup and hierarchy
                        • 2. User roles and permissions
                          • 3. Connector setup with Salesforce CRM
                            Topic 6: Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q52-Q57):

                                NEW QUESTION # 52
                                To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

                                Answer: C


                                NEW QUESTION # 53
                                "How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

                                Answer: D


                                NEW QUESTION # 54
                                LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
                                What is the best way to help their marketing team achieve this goal?

                                Answer: A


                                NEW QUESTION # 55
                                You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

                                Answer: A


                                NEW QUESTION # 56
                                LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
                                Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
                                Once their activity increases, they should be removed from the list. What should be their strategy?

                                Answer: A


                                NEW QUESTION # 57
                                ......

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