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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q93-Q98):

NEW QUESTION # 93
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
B. Manually rebuild any automations built in Account B in Account A.
C. Include prospect activity history from Account B in their prospect import if they want to retain it.
D. Export existing custom field mappings to import desired fields into Account A.

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

NEW QUESTION # 94
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a form handler to link to an existing form on the website.
B. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
C. Create a form handler and enable data kiosk entry mode.
D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0

NEW QUESTION # 95
Which actions can be achieved with completion actions? [Choose three answers]

A. Notify account owner
B. Set profile
C. Assign to queue
D. Increment prospect field value

Answer: B,C,D

NEW QUESTION # 96
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Set the intern up in the Default 'Marketing Intern' User Role
B. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
C. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
D. Set the intern up in the Default 'Marketing' User Role

Answer: B

NEW QUESTION # 97
How many Social Posting Connectors is it possible to create

A. Many but only one type
B. You can create as many Social Posting connectors as you want
C. You can't use any Social Posting connector
D. One each type

Answer: B

NEW QUESTION # 98
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