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No doubt the Salesforce MCAE-Con-201 certification is a valuable credential that offers countless advantages to MCAE-Con-201 exam holders. Beginners and experienced professionals can validate their skills and knowledge level with the Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Exam and earn solid proof of their proven skills.

Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Topic 2: Automating Business Processes	17%	- Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
Topic 3: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 4: Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
Topic 5: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics
Topic 6: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Topic 7: Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Topic 8: Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q169-Q174):

NEW QUESTION # 169
Monthly cost of Salesforce Engage is

A. It's always free
B. 100$
C. 15$
D. 50$

Answer: D

NEW QUESTION # 170
What is true about scoring? [Choose one answer]

A. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
B. It is not possible to reset a prospect's score to 0.
C. Salesforce opportunities can influence a prospect's score.
D. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

Answer: C

NEW QUESTION # 171
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
B. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Answer: B

NEW QUESTION # 172
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A. Trigger, activity and rule
B. Trigger, activity and check
C. Trigger, listen and check
D. Trigger, action and rule

Answer: D

NEW QUESTION # 173
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Date/Time
B. Date/Time
C. Lookup Relationship
D. External Lookup Relationship
E. Formula
F. Time
G. Text Area (Rich)
H. Geolocation

Answer: C,D,E,G,H

NEW QUESTION # 174
......

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