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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Section	Weight	Objectives
Segmentation	18%	- Export segments - Segment rules and filters - Goals and reporting - Journey Builder segment listener
Einstein Capabilities	10%	- Ingredients and recommendation tuning - Einstein recipes
Setup & Administration	6%	- User attributes and identity system - Initial platform setup
Sitemap	18%	- Content zones - Web SDK implementation - Unified customer profile - Catalog and page mapping
Data Integration	14%	- ETL feed system - Event API - Salesforce Connector - Data flows in and out of Marketing Cloud Personalization
Activation	18%	- Email and mobile campaigns - A/B Testing - Server-side campaigns
Solution Overview	16%	- Real-time Interaction Management (RTIM) value and use cases - Marketing Cloud Personalization fundamentals - Core components and terminology

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q46-Q51):

NEW QUESTION # 46
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

A. Promotions
B. Catalog Items
C. Einstein Recipes
D. Einstein Decisions

Answer: B,C

Explanation:
To displayEinstein product recommendationsvia the Marketing Cloud Personalization Connector for Sales and Service Cloud, configure:
* Catalog Items (Answer A):
* Populate and maintain a catalog of products or content to enable recommendations.
* Einstein Recipes (Answer C):
* Set up personalized recommendation logic using recipes to determine which products are suggested.
References:
* Salesforce Marketing Cloud Documentation - Einstein Recommendations Integration

NEW QUESTION # 47
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A. A/B test segment
B. Third party segment
C. Location-based segment
D. Control group segment

Answer: D

NEW QUESTION # 48
When using B2B Detect, which two options are valid account origins?

A. IP address
B. Time of day
C. Account Domain
D. Customer date of birth

Answer: A,C

Explanation:
IP Address: B2B Detect can identify accounts based on the visitor's IP address, often linked to a business network.
Account Domain: It can also determine accounts by analyzing email domains or browsing activity linked to a company's domain.
Reference: Salesforce Interaction Studio B2B Detect Configuration Guide.

NEW QUESTION # 49
What are three areas a business user can apply custom catalog dimensions?

A. Campaign targeting
B. Reporting
C. Recipe exclusions and boosting
D. Template filtering
E. Segmentation

Answer: A,B,C

NEW QUESTION # 50
How many total global goals and filters can you define for your dataset in IS?

A. 300 total between filters and goals
B. 64 total for both filters and goals
C. Unlimited
D. 25 filers and 25 goals

Answer: B

Explanation:
* Interaction Studio allows you to define a maximum of64 global filters and goals combinedper dataset.
* These filters and goals help refine data views and track performance based on specific criteria or objectives.
References:
* Salesforce Interaction Studio Documentation - Filters and Goals Limits

NEW QUESTION # 51
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