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NEW QUESTION # 70
A division of a telecommunication company is reviewing its current product range. It has decided to reposition itself by narrowing its product scope to 'deliver consultancy service'. The activity is the primary doing activity doing on a business Activity Model (BAM) defined by the Chief Executive Officer (CEO). A number of other activities have been identified, five of which are listed below:
Determine which customer to target for
a) Determine which customers to target for our focused service.
b) Track the progress of consultancy contracts placed by customers.
c) Define the skills sets of the consultants supplying our service.
d) Agree on a marketing campaign to make people aware of our new product focus e) Run monthly open days, showcasing our consultancy expertise.
Which of these would be categorized as planning activities on the CEO's BAM?
Answer: D
Explanation:
Explanation
Planning activities are those that must be considered beforehand in order to complete the doing and enabling activities. They are usually related to defining or determining some aspects of the business. In this question, the activities c, d and e are planning activities, as they involve defining the skills sets of the consultants, agreeing on a marketing campaign, and running monthly open days. These activities are necessary to support the primary doing activity of delivering consultancy service. Option D is the correct answer.
NEW QUESTION # 71
A company has just completed a two-year project to implement a commercial off-the-shelf (COTS) system in its customer service department. The results have been significantly worse than expected, with staff being forced to create manual workarounds to accommodate the expectations of large customers. Which investigative technique would have been most likely to uncover these problems earlier in the analysis process?
Answer: B
Explanation:
The key issue described-staff creating manual workarounds to satisfy important customers-often reflects tacit knowledge and "what really happens" in day-to-day work, not what is written in policies or what people might summarise in a survey. The guidance is clear that while interviews and workshops can reveal stakeholder views, the "back-story" of real working practices can differ; techniques such as work shadowing and observation help clarify what actually happens.
Shadowing is specifically defined as following a user as they carry out their job for a period (e.g., a day or two) in order to find out what the job entails. This is exactly the kind of technique that exposes hidden steps, exceptions, customer-specific handling, and unofficial procedures-precisely the conditions that drive workarounds when a COTS package does not fit real operational needs.
The observation section also highlights that seeing the workplace provides a much better understanding of problems and difficulties faced by business users and helps uncover tacit information that would otherwise remain unstated. Additionally, the guidance even uses customer services as an example area where an analyst might shadow staff to record real call types, durations, and retrieval delays-evidence that supports discovering process pain and mismatch early.
Therefore, shadowing customer service personnel (D) would have been most likely to uncover the workaround drivers earlier.
NEW QUESTION # 72
The below statements have been made about the consensus Business Activity Model (BAM) Which THREE of the statements are TRUE?
Answer: C,D,E
NEW QUESTION # 73
The business case for project XCON has been signed off and money has been allocated. The business analyst on the project wants to understand who the stakeholders are. how much authority they have, and how much involvement they want in the project so that a stakeholder management plan can be created.
Which technique SHOULD the business analyst use to gain this understanding?
Answer: C
Explanation:
A Power / Interest Grid is a technique for analysing and managing stakeholders based on their level of power and interest in an organisation or project. It helps to identify who are the key stakeholders and how they should be engaged and communicated with. Therefore, option B is the correct answer, as a Power / Interest Grid would help the business analyst to gain an understanding of who the stakeholders are, how much authority they have, and how much involvement they want in the project so that a stakeholder management plan can be created. A Power / Interest Grid would help to classify stakeholders into four categories based on their level of power and interest: high power, high interest; high power, low interest; low power, high interest; low power, low interest. A Power / Interest Grid would help to determine different stakeholder management strategies for each category: active and constant management; keep satisfied; keep informed; watch. Option A is not a correct answer, as CATWOE is not a technique for analysing and managing stakeholders based on their level of power and interest. CATWOE is a technique for exploring stakeholder business perspectives by identifying six elements: Customer, Actor, Transformation, Worldview, Owner and Environment. It helps to understand how different stakeholders perceive a business situation or problem and what they expect from a solution. Option C is not a correct answer, as RACI chart is not a technique for analysing and managing stakeholders based on their level of power and interest. RACI chart is a technique for defining roles and responsibilities of stakeholders in relation to tasks or activities within an organisation or project. It helps to identify who are Responsible, Accountable, Consulted or Informed for each task or activity. Option D is not a correct answer, as resource audit is not a technique for analysing and managing stakeholders based on their level of power and interest. Resource audit is a technique for identifying and evaluating the resources that an organisation has or needs to achieve its objectives. It helps to assess the availability and quality of an organisation's resources, such as human, physical, financial and intangible resources.
NEW QUESTION # 74
The senior designer of a clothing company has been asked to put together a business vision and objectives. An experienced business analyst has been asked to help review the objectives, which are as follows:
Increase market share in key demographics.
Enhance customer experience and loyalty.
Expand product lines and reach new markets.
Which two of the following should be included as Critical Success Factors (CSFs) based on the stated objectives?
Answer: C,D
Explanation:
The documentation defines Critical Success Factors (CSFs) as the few key areas where "things must go right" for the business to flourish and for managerial goals to be attained. The key points are that CSFs are few, they are key, and they are musts-not just "nice-to-have" activities.
Given the objectives, CSFs should be chosen that directly drive market share growth, customer loyalty, and expansion into new markets. Option A aligns strongly to "increase market share in key demographics" because pricing competitiveness is often a critical lever in apparel retail: if pricing drifts out of line with competitor positioning or customer value expectations, share and loyalty can rapidly erode. A CSF framed around continuously monitoring competitor pricing and responding in a controlled way supports both market share and profitability-key for sustained growth.
Option D aligns strongly to "expand product lines and reach new markets." Establishing new distribution channels (marketplaces, stores, partnerships) is frequently a make-or-break capability for expansion: without the right channels, new product lines won't reach target segments effectively. That makes it a credible "must go right" area.
Option E (follower count) is not necessarily critical-engagement can matter, but "follower count must remain high" is too narrow and can be a vanity metric. Options B and C may be important hygiene or internal factors, but they are not as directly tied to the stated objectives as A and D.
NEW QUESTION # 75
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