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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q205-Q210):

NEW QUESTION # 205
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Spam complaints.
B. HTML Open Rate
C. Click Through rate
D. Email Complain Rate

Answer: C

NEW QUESTION # 206
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
B. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Answer: C

NEW QUESTION # 207
Which is true about Visitor Filters?

A. You can filter by a hostname
B. You can't filter your own company IP
C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
D. You can the filter by IP
E. You can filter by a hostname wildcard

Answer: A,C,D,E

NEW QUESTION # 208
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft creating 20 new Engagement Programs
B. LenoxSoft sending a quarterly emails to 100,000 prospects
C. LenoxSoft sending more than 100,000 emails a month
D. LenoxSoft's database growing by 500,000 prospects

Answer: C

NEW QUESTION # 209
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler and enable progressive profiling
B. Create a form handler for each white paper
C. Create a form and enable progressive profiling
D. Create a form per white paper and enable progressive profiling

Answer: D

NEW QUESTION # 210
......

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