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| Topic | Details |
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| Topic 1 | - Navigation: This section of the exam measures the skills of Marketing Specialists and covers how users navigate Salesforce. It tests the ability to locate and access necessary information in given scenarios and to identify where different types of Salesforce customizations take place. The emphasis is on practical system navigation that supports marketing operations.
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| Topic 2 | - Salesforce Ecosystem: This section of the exam measures skills of Marketing Cloud Administrators and covers the overall Salesforce ecosystem. It focuses on understanding the different resources available for learning and skill development, recognizing how Salesforce Customer 360 products can be applied in real business use cases, and explaining how organizations make use of Salesforce in daily operations. It also highlights awareness of job roles and career opportunities within the Salesforce ecosystem.
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| Topic 3 | - Data Model: This section of the exam measures skills of Marketing Cloud Administrators and covers Salesforce’s data model. It involves understanding the relationship between core standard objects such as Accounts, Contacts, Leads, Opportunities, and Cases. The section also evaluates knowledge of ensuring data visibility through features and maintaining data integrity using the right tools in different business scenarios.
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| Topic 4 | - Reports & Dashboards: This section of the exam measures skills of Marketing Specialists and covers reporting and visualization in Salesforce. It includes describing how reports are built, how dashboards present insights, and how these tools help organizations monitor performance and make informed marketing decisions.
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Salesforce Certified Platform Foundations Sample Questions (Q106-Q111):
NEW QUESTION # 106
A Salesforce associate at Get Cloudy Consulting needs a list of all active contacts grouped by Account. What is the first step in building this report?
- A. Create a joined report with accounts and contacts.
- B. Create a new report using the Contacts & Accounts report type.
- C. Create a Contacts report with a filter on Account.
Answer: B
Explanation:
The first step in building a report that shows all active contacts grouped by account is to create a new report using the Contacts & Accounts report type. The report type determines the objects and fields that are available for the report. The Contacts & Accounts report type allows users to report on contacts and their related accounts, as well as account fields such as industry, annual revenue, and number of employees
NEW QUESTION # 107
A Salesforce associate is asked to review all the objects within their company's instance. They also need to identify which are custom objects.
Where should the associate go to see this information?
- A. Global Search
- B. Object Manager
- C. App Launcher
Answer: C
Explanation:
The Object Manager is where the associate should go to see the information about all the objects within their company's instance and identify which are custom objects. The Object Manager allows the user to view and manage the metadata of standard and custom objects in Salesforce, such as fields, page layouts, record types, buttons, and actions. The Object Manager can be accessed by clicking the Setup icon in the header, then clicking Object Manager. The custom objects are indicated by a blue icon with a white asterisk, while the standard objects are indicated by a gray icon with a white letter. The App Launcher is where the user can access all the apps and objects in Salesforce, such as Sales, Service, Marketing, and so on. The App Launcher does not show the information about the objects, such as fields, page layouts, or record types. The Global Search is where the user can search for records across multiple objects and fields using keywords or phrases.
The Global Search does not show the information about the objects, but only the records that match the search criteria.
NEW QUESTION # 108
Where can a Salesforce associate find information that provides a view of interactions with a contact?
- A. Activity Timeline
- B. Details Tab
- C. Contact History
Answer: A
Explanation:
The Activity Timeline in Salesforce provides a chronological view of all past and upcoming interactions with a contact. This includes logged calls, emails, meetings, and tasks. It is a central feature to track engagement and manage customer relationships effectively.
* B. Details Tab: Displays static information about the contact, such as name, email, and address, but not interaction history.
* C. Contact History: Refers to changes made to a contact's field values over time, not interaction logs.
References from Salesforce Documentation:
* Activity Timeline Overview
* Working with Contacts
NEW QUESTION # 109
A Salesforce associate wants to add a new related list of cases to the Account.
Where should the associate go to add the related list to Account?
- A. Account Record page
- B. Page Layout
- C. Case Record page
Answer: B
Explanation:
The related list of cases can be added to the account page layout, which determines the fields, buttons, and related lists that users see when they view an account record.
NEW QUESTION # 110
Get Cloud Consulting (GCC) currently uses separate platform for marketing sales, commerce, service, and information technology. As GCC continues to grow, it decides to move all departments onto Salesforce.
What would provide GCC the most benefit by mobbing to the Salesforce Platform?
- A. Salesforce provides a complete view of a company's customers on one unified platform.
- B. Salesforce increases security by only requiring employees to remember one password.
- C. Salesforce saves companies money by eliminating the need to purchase licenses for multiple systems.
Answer: A
Explanation:
The most benefit that GCC would get by moving to the Salesforce Platform is that it provides a complete view of a company's customers on one unified platform. This means that GCC can access and manage all the data and processes related to its marketing, sales, commerce, service, and IT departments from one place, without having to switch between different systems or platforms. This also enables GCC to have a 360-degree view of its customers, which helps it deliver personalized and consistent experiences across all touchpoints.
NEW QUESTION # 111
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