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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content
Topic 3: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 4: Administration	11%	- Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 5: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 6: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q187-Q192):

NEW QUESTION # 187
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Install the Salesforce AppExchange Package and verify the Salesforce connector
B. Salesforce Connector User has 'Read1 permission to the custom object
C. Export all the data and assets from the existing tool
D. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

Answer: C

NEW QUESTION # 188
Select available Webinar Scoring Rules

A. Webinar Invited
B. Webinar Refusal
C. Webinar Registered
D. Webinar Attended

Answer: A,C,D

NEW QUESTION # 189
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects were set to "true" for opted out and set to "false" for do not email.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were on a suppression list used on the operational list email send.

Answer: A

NEW QUESTION # 190
Can Email Preference Center demand for logging in

A. False
B. True

Answer: A

NEW QUESTION # 191
Which one is Marketing Cloud Account Engagement Video Connector

A. Wistia
B. Vimeo
C. YouTube
D. Dailymotion

Answer: A

NEW QUESTION # 192
......

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