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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Program performance and optimization - Program structure and components - Building and updating engagement programs - Program logic, triggers and actions |
| Topic 2: Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Prospect data management and audits - Visitor-to-prospect conversion process |
| Topic 3: Administration | 11% | - Field creation, mapping and management - Recycle bin functionality and data recovery - Data synchronization between Account Engagement and Salesforce - Scoring and grading model configuration |
| Topic 4: Email Marketing | 20% | - Email types, templates and capabilities - Email deliverability and compliance - Email creation and sending process - Email reporting and performance analysis |
| Topic 5: Forms, Form Handlers and Landing Pages | 20% | - Form creation, configuration and use cases - Performance metrics and optimization - Landing page design and deployment - Form handler setup and integration |
| Topic 6: Lead Management | 24% | - Automation rules and segmentation rules - Static and dynamic lists creation and segmentation - Lead lifecycle management - Completion actions and page actions |
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NEW QUESTION # 175
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
Answer: D
Explanation:
Explanation
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, the campaign that is set on the opportunity is the first campaign of the first contact associated with the opportunity. This means that Marketing Cloud Account Engagement will look at the contact roles of the opportunity in Salesforce, and find the contact that was added first. Then, Marketing Cloud Account Engagement will look at the campaign history of that contact, and find the campaign that was assigned first.
That campaign will be the one that is associated with the opportunity in Marketing Cloud Account Engagement. This helps Marketing Cloud Account Engagement track the source and influence of the opportunity. For more details -> 678
NEW QUESTION # 176
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
Answer: B
Explanation:
Explanation
If a Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field, they should enable the form field option "Maintain the initial value upon subsequent form submissions" (A). This option prevents the field from being overwritten by later submissions. The option "Always display even if previously completed" (B) does not affect the field value, but only the field visibility on the form. The option "Kiosk/Data Entry Mode:
Do not cookie browser as submitted prospect" does not affect the field value, but only the prospect tracking method. The option "Include "Not you?" link to allow visitors to reset the form" (D) does not affect the field value, but only the form reset functionality. References: Create a Form
NEW QUESTION # 177
How can you send an automated email to a prospect after they fill out a form?
Answer: A,C
Explanation:
Explanation
You can send an automated email to a prospect after they fill out a form using either an automation rule or a completion action. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use an automation rule to send an email to prospects who fill out a specific form or any form. A completion action is a task that is performed after a prospect successfully completes a marketing element. You can use a completion action to send an email to prospects who fill out a particular form. You cannot use a segmentation rule to send an email, since segmentation rules are used to segment prospects into lists or update their field values. References: [Automation Rules], Completion Actions, [Segmentation Rules]
NEW QUESTION # 178
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
Answer: C
Explanation:
Explanation
If a marketing manager wants to view list email engagement metrics in Engagement History in Salesforce, they will not be able to see the Total Replies metric (A). This metric is not supported by Engagement History, which only shows the following metrics for list emails: Total Delivered, Unique Opens, Unique Clicks, Hard Bounces, Soft Bounces, Opt Outs, and Spam Complaints. The other metrics (B, C, D) are supported by Engagement History and can be viewed in Salesforce. References: Salesforce Engagement History: A Complete Overview
NEW QUESTION # 179
The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
Answer: A
Explanation:
Explanation
According to the Salesforce documentation, the "related" tab of the prospect record displays prospects that have the same score as the current prospect. The "related" tab is a feature that shows a list of prospects that are similar to the current prospect in Marketing Cloud Account Engagement. The "related" tab can be accessed from the Prospect Record page in Marketing Cloud Account Engagement, and it can show different columns of information for each related prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the "related" tab, and they can also sort, filter, search, or export the "related" tab. The "related" tab can also show other information for each related prospect, such as email address, title, assigned user, or custom fields, but these are not the default columns that are displayed on the
"related" tab, and they need to be added by the user in the column settings. The "related" tab can help users to find and compare prospects that have the same level of interest and engagement as the current prospect, and to take actions based on the data. The "related" tab does not display prospects that have the same email domain, company, or assigned user as the current prospect, as these are not the criteria that are used to determine the similarity of the prospects. References: Salesforce documentation
NEW QUESTION # 180
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