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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Topic 2: Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Topic 3: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Topic 4: Email Marketing	10%	- Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance
Topic 5: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
Topic 6: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 7: Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Topic 8: Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements

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MCAE-Con-201 Answers Real Questions | 100% Free Trustable Salesforce Certified Marketing Cloud Account Engagement Consultant Latest Practice Materials

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q190-Q195):

NEW QUESTION # 190
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
B. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Answer: A

NEW QUESTION # 191
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Marketing Cloud Account Engagement Grade field
B. Einstein Lead Score
C. Einstein Behavior Score
D. Marketing Cloud Account Engagement Score field

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5

NEW QUESTION # 192
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Enable "Business Unit'connector setting
B. Purchase separate Marketing Cloud Account Engagement accounts
C. Move all users to Salesforce Lightning
D. Use the Marketing Cloud Account Engagement Lightning App

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5

NEW QUESTION # 193
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
C. All
D. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

Answer: D

NEW QUESTION # 194
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
D. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Answer: C

NEW QUESTION # 195
......

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