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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configuring, Executing, and Managing | 50% | - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Create and manage experiences using both composers - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Utilize Automated Personalization (AP) and Recommendations appropriately |
| Topic 2: Planning and Strategy | 26% | - Identify hypothesis elements - Describe how variables impact an activity - Describe KPI-based primary and secondary success metrics - Construct test hypotheses based on a given scenario - Given a scenario, assess audience requirements - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Identify opportunities for testing based on business KPIs and data analysis - Identify business KPIs and successfully translate these into optimization goals given key business requirements |
| Topic 3: Analyzing and Reporting | 16% | - Interpret activity reporting results - Draw insights from data - Make data-driven recommendations based on analysis |
| Topic 4: Troubleshooting and Optimization | 8% | - Optimize activity performance based on results - Identify and resolve common implementation issues - Implement best practices for ongoing optimization |
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NEW QUESTION # 66
What does a Target Business Practitioner need to do first to ensure proper performance for an ongoing activity, when the conversion rate in the results data for the A/B Test activity is much lower than expected?
Answer: B
NEW QUESTION # 67
Which metric should be monitored when troubleshooting discrepancies in A/B Test reporting?
Answer: B
NEW QUESTION # 68
What should be considered when assessing audience requirements for an activity? (Select two.)
Answer: B,C
NEW QUESTION # 69
While examining visit data, an analyst noted a disparity in the number of visits between Adobe Target and other solutions within the Adobe Experience Cloud, notably Adobe Analytics.
What might be a potential reason for this variance?
Answer: C
NEW QUESTION # 70
How much time will it take to activate an Adobe Target activity and then propagate to UI using API methods?
Answer: C
NEW QUESTION # 71
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