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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
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| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
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| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator Salesforce Certified Sales Cloud Consultant |
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| Exam Format: | Multiple Select, Multiple Choice |
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| Real Exam Qty: | 65 |
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| Available Languages: | English |
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| Exam Price: | $200 USD |
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| Exam Duration: | 105 minutes |
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| Passing Score: | 68% |
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| Certificate Validity Period: | No expiration ( certifications do not expire for this credential) |
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| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions |
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| Exam Way: | Online proctored exam (at a testing center or remote proctored) |
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| Pre Condition: | It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial. |
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| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
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| Topic | Details |
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| Topic 1 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 2 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
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| Topic 3 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 4 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 5 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q241-Q246):
NEW QUESTION # 241
What access should sales and marketing users have to access embedded analytics dashboards?
- A. The "Analytics View Only Embedded App" permission set license
- B. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
- C. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
- D. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
Answer: A
NEW QUESTION # 242
Select available User Roles
- A. Sales User
- B. Administrator
- C. Sales Manager
- D. Marketing Manager
- E. Sales
- F. CD Marketing
Answer: B,C,E,F
NEW QUESTION # 243
Administrators can reset passwords for users
Answer: B
NEW QUESTION # 244
What is available to choose within Repeat Rule
- A. Repetition Order
- B. Limit rule matches
- C. Certain Prospects
- D. Days before eligible to repeat rule
Answer: B,D
NEW QUESTION # 245
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation Rule with blank critera and add action &
- B. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
- C. Automation rules with attended webinar and remove action
- D. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
- E. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
Answer: A
NEW QUESTION # 246
......
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