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Salesforce MCE-Dev-201 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Engagement Developer
Exam Number:	MCE-Dev-201
Related Certifications:	Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Email Specialist
Exam Format:	Multi-Select, Multiple Choice
Real Exam Qty:	60
Available Languages:	English
Exam Duration:	105 minutes
Passing Score:	65%
Exam Price:	$200 USD
Certificate Validity Period:	2 years
Sample Questions:	Salesforce MCE-Dev-201 Sample Questions
Exam Way:	Online proctored exam at Pearson VUE testing centers or remote proctored
Pre Condition:	Recommended: 6-12 months hands-on experience with Salesforce Marketing Cloud Engagement, completion of Salesforce Marketing Cloud Engagement Developer Superbadge
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudengdev

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Salesforce MCE-Dev-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 2	Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 3	Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 4	Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 5	API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.

Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q63-Q68):

NEW QUESTION # 63
A developer is making an API REST call to trigger an email send. An accesstoken is used to authenticate the call.
How long are Marketing Cloud v1 access tokens valid?

A. Each API call requires a new access token.
B. Access tokens expire after 24 hours.
C. REST calls do not require an access token.
D. Access tokens expire after one hour.

Answer: D

Explanation:
In Salesforce Marketing Cloud, access tokens are valid for one hour (D). After one hour, a new access token must be obtained to continue making API calls. This ensures security and helps manage the lifespan of tokens effectively.
References:
Salesforce Marketing Cloud API Authentication
Salesforce Marketing Cloud REST API Overview

NEW QUESTION # 64
A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for eachmonth in the following way:
How should the developer use AMPscript to generate the total?

A. SET @total = AZD((@jan @feb) @mar) @apr)
B. SET @total - (@jan - 3fet - @mar @apr>
C. SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))
D. SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))

Answer: D

Explanation:
To aggregate monthly energy usage data stored in variables for each month, you should use the ADD function in AMPscript to sum up the values. The ADD function can be nested to handle multiple values.
* AMPscript Example:
%%[ SET @total = ADD(@jan, ADD(@feb, ADD(@mar, @apr))) ]%%
Salesforce AMPscript Functions - ADD

NEW QUESTION # 65
A new record is appendedto the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?

A. SELECT TOP 1 SubscriberKey FROM Orders
B. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey
C. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*)>1
D. SELECT DISTINCT SubscriberKey FROM Orders

Answer: C

Explanation:
To select a unique list of subscribers who have made multiple purchases, the developer should use the following SQL statement:
SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*) > 1 This query groups the records by SubscriberKey and selects only those groups where the count of records is greater than one, indicating multiple purchases.
References:
SQL GROUP BY Statement
SQL HAVING Clause

NEW QUESTION # 66
NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use topersonalize emails from an external data source?

A. Salesforce Shield
B. Single Sign-On
C. External Objects
D. Tokenized Sending

Answer: D

NEW QUESTION # 67
NTO had an Enterprise 2.0 account; subscribers unsubscribes from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units. Which method wouldidentify the most accurate status for subscribers of each business unit?

A. Query unsubscriber from _Subscribers within the Parent business unit
B. Create Data Extracts of All Subscribers within each Child business unit
C. Create Data Extract of all Subscribers within the Parent Business unit
D. Query status from _ListSusbscribers within the Parent business unit

Answer: B

Explanation:
To accurately identify subscribers who have unsubscribed from any of the child business units in an Enterprise 2.0 account, it is necessary to create data extracts of all subscribers within each child business unit.
This approach ensures that unsubscribes specific to each business unit are captured.
* Data Extracts: By creating data extracts within each child business unit, you can gather comprehensive unsubscribe data for all subscribers specific to each unit.
Salesforce Enterprise 2.0 Account Management

NEW QUESTION # 68
......

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