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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q148-Q153):

NEW QUESTION # 148
Which one is Marketing Cloud Account Engagement Event Connector

A. Eventor
B. EventMe
C. TheEvents
D. Eventbrite

Answer: D

NEW QUESTION # 149
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. You can't do this
B. Phone
C. Number
D. Text

Answer: D

NEW QUESTION # 150
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history activity related lists to lead & contact page layouts.
B. Add engagement history lightning component to lead & contact page layouts.
C. Add engagement history metrics related lists to campaign page layouts.
D. Add emails to campaign start displaying engagement history metrics on campaigns.

Answer: A

NEW QUESTION # 151
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector cannot be linked directly to an MCC account.
B. They should ensure their URL structures can handle parameters before verifying the connector.
C. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
D. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

Answer: D

NEW QUESTION # 152
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation rules with attended webinar and remove action
B. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
C. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
D. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E. Automation Rule with blank critera and add action &

Answer: E

NEW QUESTION # 153
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