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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 11% | - Describe how to use B2B Marketing Analytics - Describe the different Account Engagement reports and their use cases - Explain the difference between asset-level and prospect-level reporting - Explain how to analyze prospect activity |
| Topic 2: Engagement Studio | 16% | - Explain the purpose and benefits of Engagement Studio - Describe the components of an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs - Describe the process for testing an Engagement Studio program |
| Topic 3: Prospect Management | 13% | - Explain how to build and manage prospect lists - Explain how to create and maintain prospects - Describe how to manage the Account Engagement prospect lifecycle - Describe the components of a prospect record |
| Topic 4: Email Marketing | 15% | - Describe the email rendering and validation process - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage email templates - Describe the email sending process and deliverability - Explain how to perform A/B testing - Explain how to create and manage lists |
| Topic 5: Administration and Governance | 9% | - Explain how to configure and use the Recycle Bin - Describe how to manage Account Engagement campaigns - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions - Explain the purpose and use of Connected Campaigns |
| Topic 6: Lead Generation and Qualification | 14% | - Explain how to create and manage landing pages - Describe how to use scoring and grading to qualify leads - Explain how to use page actions - Explain the concept and process of manual syncing - Explain how to create and manage forms |
| Topic 7: Account Engagement Configuration | 10% | - Describe how to set up and configure the Account Engagement Lightning App - Explain how to map Account Engagement fields to Salesforce - Explain the capabilities of the Salesforce Connector - Describe the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 8: Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions - Explain how to create and manage page actions - Explain how to create and manage automation rules |
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NEW QUESTION # 26
Form or Form Handler? I want to use progressive profiling to personalize my form.
Answer: A
Explanation:
Marketing Cloud Account Engagement forms are the best option if you want to use progressive profiling to personalize your form. Progressive profiling is a feature that allows you to display different fields on your form based on what you already know about the prospect. This way, you can avoid asking the same questions repeatedly, and instead collect more relevant and valuable information over time. Form handlers do not support progressive profiling, and will always show the same fields on your form
NEW QUESTION # 27
How long does it take a drip program to start after unpausing it?
Answer: C
Explanation:
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it. References: Drip Programs, Pause and Resume Drip Programs
NEW QUESTION # 28
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
Answer: B
Explanation:
According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for "List Emails". An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for "List Emails" in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for "Email Sending", "Email Templates", or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. Reference: Salesforce documentation
NEW QUESTION # 29
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
Answer: A,C,D
Explanation:
The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.
NEW QUESTION # 30
How can a prospect's score be changed?
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, a prospect's score can be changed through automation rules, scoring model changes, or completion actions. A prospect's score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect's score can be changed by using different methods, such as:
* Automation rules: An automation rule is an automation tool that can be used to update a prospect's score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect's score by 10 points when the prospect visits a specific web page.
* Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
* Completion actions: A completion action is an automation tool that can be used to adjust a prospect's score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect's score by a specific amount, or to reset a prospect's score to zero. For example, a completion action can be created to decrease a prospect's score by 5 points when the prospect unsubscribes from an email.
References: Salesforce documentation
NEW QUESTION # 31
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