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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Account Configuration	20%	- Manage business units, user roles, and permissions - Implement data management and compliance policies - Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization
Reporting, Metrics and Analytics	11%	- Interpret campaign performance and engagement metrics - Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History
Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Personalizing the Prospect Experience	8%	- Create personalized experiences across channels - Use dynamic content and custom assets - Ensure consent and data privacy compliance
Automating Business Processes	17%	- Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic - Design and build automation rules, drip programs, and engagement programs
Email Marketing	10%	- Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns - Manage templates, assets, and content libraries
Evaluation and Strategy	17%	- Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives - Assess existing systems and integration points
Lead Management	14%	- Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models - Implement prospect lifecycle management strategies

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Marketing-Cloud-Account-Engagement-Consultant勉強方法、Marketing-Cloud-Account-Engagement-Consultant資格模擬

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 Marketing-Cloud-Account-Engagement-Consultant 試験問題 (Q213-Q218):

質問 # 213
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Manually create and map custom fields in Marketing Cloud Account Engagement.
B. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D. Enable custom field creation via the Salesforce Connector.

正解：A

解説：
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5

質問 # 214
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
B. Have each team member log in and reference the dashboard in the Analytics Studio app.
C. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
D. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

正解：C、D

質問 # 215
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The user who performed the import is not the assigned user listed on the remaining prospects.
B. The Country field has validation enabled and the updated field values did not match existing values.
C. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
D. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

正解：A、D

質問 # 216
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
B. Make sure the CRM username field on user records are empty.
C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
D. Delete and recreate the specific users after enabling user sync.

正解：B

質問 # 217
Select available Webinar Scoring Rules

A. Webinar Registered
B. Webinar Invited
C. Webinar Attended
D. Webinar Refusal

正解：A、B、C

質問 # 218
......

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