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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Einstein for Marketing Cloud	23%	- Send Time Optimization - Einstein Copy Insights - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Engagement Frequency
Topic 2: Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobileConnect features and capabilities
Topic 3: Triggers	7%	- SOAP and REST API triggers - Data extension and trigger management - Event-driven automation
Topic 4: Ad Studio	12%	- Audience targeting and segmentation - Integration with advertising platforms - Campaign management and optimization
Topic 5: Social Studio	10%	- Social media publishing and engagement - Social analytics and reporting - Content management and moderation
Topic 6: Interaction Studio	8%	- Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management
Topic 7: Journey Orchestration	25%	- Activities and decision splits - Comparison between Datorama and Google Analytics - Journey design and best practices - Entry sources and audience evaluation - Reporting and performance analysis

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q96-Q101):

NEW QUESTION # 96
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
B. Nullable fields to be used for comparing your Journey Data and Contact Data fields
C. An expression builder references Journey Data and Contact Data.
D. An expression builder references Journey Data and Journey Filtered : activities

Answer: A,C

NEW QUESTION # 97
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A. Facial Expressions
B. Logos
C. Scenes
D. Food
E. Finger prints

Answer: B,C,D

NEW QUESTION # 98
How does social studio unify anonymous and known identities?

A. Deterministic matching
B. social networking

Answer: A

NEW QUESTION # 99
On which social channel can users create ad audiences?

A. Twitter (X)
B. Instagram
C. Houzz
D. Tiktok

Answer: B

NEW QUESTION # 100
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
B. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
C. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
D. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
E. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Answer: A,D,E

NEW QUESTION # 101
......

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