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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q106-Q111):

NEW QUESTION # 106
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
B. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 107
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
C. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
D. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

Answer: D

NEW QUESTION # 108
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft sending more than 100,000 emails a month
B. LenoxSoft's database growing by 500,000 prospects
C. LenoxSoft sending a quarterly emails to 100,000 prospects
D. LenoxSoft creating 20 new Engagement Programs

Answer: A

NEW QUESTION # 109
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
B. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
C. Run an automation rule based on the Marketing Cloud Account Engagement campaign
D. Look for the original list based on the Marketing Cloud Account Engagement campaign

Answer: A

NEW QUESTION # 110
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
C. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
D. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

Answer: C

NEW QUESTION # 111
......

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