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| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management |
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Administration | 11% | - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers |
| Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email templates |
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NEW QUESTION # 13
It is possible for prospect to have less than 0 score
Answer: B
NEW QUESTION # 14
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
Answer: B,D
NEW QUESTION # 15
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
Answer: C
NEW QUESTION # 16
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
Answer: A
NEW QUESTION # 17
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
Answer: B
NEW QUESTION # 18
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