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Salesforce Advanced-Cross-Channel Exam Overview:

Certification Vendor:Salesforce
Exam Name:Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Number:AP-214
Available Languages:English
Exam Duration:60 minutes
Related Certifications:Salesforce Accredited Professional
Exam Format:Scenario-based, Multiple Choice, Multiple Select
Passing Score:67% (27 out of 40)
Exam Price:USD 150
Real Exam Qty:40
Sample Questions:Salesforce Advanced-Cross-Channel Sample Questions
Exam Way:Online (Kryterion Webassessor or Pearson VUE)
Pre Condition:None
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/accreditedprofessionaloverview

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Salesforce Advanced-Cross-Channel Exam is a valuable accreditation for professionals who specialize in cross-channel marketing. Passing the exam demonstrates that the candidate has the knowledge and skills needed to create effective and personalized marketing campaigns using the Salesforce Marketing Cloud. Preparing for the exam requires dedication and a commitment to learning about the Marketing Cloud's various features and functionalities.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q31-Q36):

NEW QUESTION # 31
What does Priority in an in App message determine?

Answer: D


NEW QUESTION # 32
Which three features are supported in MC Advertising Studio?

Answer: A,B,D


NEW QUESTION # 33
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

Answer: C

Explanation:
Understanding Content Fatigue:
* Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
Einstein Content Selection and Fatigue Rules:
* Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
* Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
Why Other Options Are Incorrect:
* B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
* C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.


NEW QUESTION # 34
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

Answer: B,C,E


NEW QUESTION # 35
In beacon message, what does the field limit number of messages for a device' control?

Answer: D


NEW QUESTION # 36
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