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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q128-Q133):

NEW QUESTION # 128
How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
B. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
C. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

Answer: C

NEW QUESTION # 129
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send the least targeted content first, followed by more targeted content
B. Send highly targeted content first, followed by less targeted content
C. Send emails using dynamic content based on prospect account fields
D. Send five emails exactly seven days apart, without any following steps

Answer: C

NEW QUESTION # 130
Select Assets that allow to Adjust prospects score

A. PI Completion Actions
B. Engagement Programs
C. Automation Rules
D. Tables
E. Segmentation Rules

Answer: A,B,C

NEW QUESTION # 131
Administrators can reset passwords for users

A. False
B. True

Answer: B

NEW QUESTION # 132
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

A. CDBA
B. CBDA
C. ABDC
D. CDAB

Answer: A

NEW QUESTION # 133
......

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