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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Define the capabilities of a completion action |
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NEW QUESTION # 112
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
Answer: B
Explanation:
The preview matches feature in Pardot's automation rule setup is an essential tool for ensuring that the criteria set for a rule accurately targets the intended prospects. Before activating the rule, this feature allows the administrator to verify which prospects currently match the specified criteria without affecting the database or running the rule prematurely. This method is effective for refining and confirming criteria to avoid unintended targeting and to refine the selection process.
NEW QUESTION # 113
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
Answer: A
NEW QUESTION # 114
How can you set a prospect's first touch campaign?
Answer: C
Explanation:
A prospect's first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement. This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. Completion actions can be configured to change the prospect's campaign to the one that is associated with the form or custom link
NEW QUESTION # 115
What is an ideal Click-Through Rate (CTR)?
Answer: A
Explanation:
Click-through rate (CTR) is the percentage of recipients who click on a link in your email. CTR is an indicator of how engaging and relevant your email content is to your audience. CTR can vary depending on the industry, the type of email, the subject line, the call to action, and other factors. However, according to various sources, the average CTR for email marketing across all industries is around 2.6%. Therefore, a CTR of more than 2% can be considered as an ideal or good CTR for email marketing
NEW QUESTION # 116
A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?
Answer: B
Explanation:
In Pardot, the best tool to use for assigning prospects to a group of users based on specific criteria is an automation rule with rule groups. Automation rules allow for the creation of complex criteria that prospects must meet to trigger certain actions. In this scenario, the rule would check for prospects with a score greater than 100, a grade greater than B, completion of any form on a landing page, and a "Product of Interest" field value of either A or B. Once a prospect meets these conditions, the automation rule can then assign them to the specified group of users. This method is efficient for processing large numbers of prospects automatically and continuously, which is not as feasible with completion actions on forms or landing pages, or with a one-time use segmentation rule.
NEW QUESTION # 117
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