Effective Salesforce MCAE-Con-201 Exam Preparation In a Short Time

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Prospect Management- Lead Lifecycle Management
  • 1. Lifecycle stages and assignment rules
    • 2. Scoring and grading
      - Data Model and Segmentation
      • 1. Dynamic and static lists
        • 2. Prospects, lists, and tags
          Topic 2: Email Marketing- Email Creation and Delivery
          • 1. Deliverability and compliance
            • 2. Email templates and content creation
              Topic 3: Maintenance and Best Practices- System Optimization
              • 1. Integration best practices
                • 2. Data hygiene and governance
                  Topic 4: Reporting and Analytics- Performance Measurement
                  • 1. Campaign reporting
                    • 2. ROI and attribution reporting
                      Topic 5: Account Engagement Administration- Configuration and Setup
                      • 1. Business Unit setup and hierarchy
                        • 2. User roles and permissions
                          • 3. Connector setup with Salesforce CRM
                            Topic 6: Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q208-Q213):

                                NEW QUESTION # 208
                                LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
                                The consultant suggests creating two
                                versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

                                Answer: B


                                NEW QUESTION # 209
                                LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
                                Which assignment workflow would meet these requirements?

                                Answer: C


                                NEW QUESTION # 210
                                LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
                                Choose 2 answers

                                Answer: B,C


                                NEW QUESTION # 211
                                Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

                                Answer: A


                                NEW QUESTION # 212
                                LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

                                Answer: B


                                NEW QUESTION # 213
                                ......

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