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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q215-Q220):

NEW QUESTION # 215
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain
B. All of the above
C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D. To host all Marketing Cloud Account Engagement landing pages and forms on your website

Answer: C

NEW QUESTION # 216
Select available Social Media Connectors

A. CD Linkedln
B. Facebook
C. FullContact
D. Twitter
E. AddThis

Answer: C,E

NEW QUESTION # 217
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Table action updated users
B. User sync mapped email address
C. Marketing Cloud Account Engagement Admin changed each email address
D. Import and update users

Answer: B

NEW QUESTION # 218
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A. False
B. True

Answer: A

NEW QUESTION # 219
Can Marketing both Import and Export Prospects?

A. True
B. False

Answer: A

NEW QUESTION # 220
......

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