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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Cross-Channel Journey Design- Customer lifecycle orchestration
  • 1. Personalization strategies across channels
    • 2. Multi-step journey optimization
      - Journey Builder configuration
      • 1. Entry sources and audience segmentation
        • 2. Decision splits and engagement logic
          Automation and Optimization- Performance measurement
          • 1. Campaign analytics and reporting
            • 2. A/B testing and optimization strategies
              - Automation Studio workflows
              • 1. Import, query, and segmentation automation
                • 2. Scheduled vs event-driven automation
                  Marketing Cloud Core Architecture- Data management and integration
                  • 1. API and system integrations
                    • 2. Data Extensions and relational data design
                      - Salesforce Marketing Cloud ecosystem components
                      • 1. Email Studio, Journey Builder, Automation Studio overview
                        • 2. Contact data model and Contact Builder fundamentals
                          Email and Messaging Execution- Email Studio operations
                          • 1. Content creation and AMPscript basics
                            • 2. Send classification and deliverability rules
                              - Multi-channel messaging
                              • 1. SMS and push notification integration concepts
                                • 2. Triggered and transactional messaging

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                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q13-Q18):

                                  NEW QUESTION # 13
                                  What is the recommended maximum number of activities that should be on a single journey canvas?

                                  Answer: A


                                  NEW QUESTION # 14
                                  3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

                                  Answer: B,C,D


                                  NEW QUESTION # 15
                                  To what types of objects can you do a quick send in distributed marketing, Select multiple

                                  Answer: B,C


                                  NEW QUESTION # 16
                                  What is the prerequisite to create advertising studio audience:

                                  Answer: B


                                  NEW QUESTION # 17
                                  How does social studio unify anonymous and known identities?

                                  Answer: B


                                  NEW QUESTION # 18
                                  ......

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