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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Data Modeling and Management	21%	- Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts
Discovery and Architecture	16%	- Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability
Account Configuration	12%	- Account hierarchy design and management - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation
Integration	20%	- Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting
Automation	20%	- Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design
Messaging	11%	- Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q43-Q48):

NEW QUESTION # 43
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. Salesforce username
B. Marketing Cloud Account Engagement user ID
C. User email address
D. CRM ID

Answer: A

NEW QUESTION # 44
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
B. Enable custom field creation via the Salesforce Connector.
C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D. Manually create and map custom fields in Marketing Cloud Account Engagement.

Answer: D

NEW QUESTION # 45
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are sent an autoresponder requesting email verification.
B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
C. Send the content via an autoresponder email with a link to download the content.
D. Using the data format drop-down, set the email validation option at the form level.

Answer: A,D

NEW QUESTION # 46
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence
B. Salesforce User Sync and Campaign Influence
C. Connected Campaigns and Engagement Studio
D. Campaign Influence and Marketing Data Sharing

Answer: A

NEW QUESTION # 47
Which is true about Visitor Filters?

A. You can filter by a hostname wildcard
B. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
C. You can't filter your own company IP
D. You can the filter by IP
E. You can filter by a hostname

Answer: A,B,D,E

NEW QUESTION # 48
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