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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages |
| Topic 3: Email Marketing | 20% | - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email templates |
| Topic 4: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules |
| Topic 5: Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions |
| Topic 6: Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs |
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NEW QUESTION # 91
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
Answer: B,C
NEW QUESTION # 92
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
Answer: D
NEW QUESTION # 93
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
Answer: A
NEW QUESTION # 94
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
Answer: B
NEW QUESTION # 95
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
Answer: C
NEW QUESTION # 96
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