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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Data Modeling and Management	21%	- Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance
Topic 2: Messaging	11%	- Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy
Topic 3: Discovery and Architecture	16%	- Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability
Topic 4: Account Configuration	12%	- Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Account hierarchy design and management - Reply Mail Management setup and resolution
Topic 5: Automation	20%	- Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection
Topic 6: Integration	20%	- Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q20-Q25):

NEW QUESTION # 20
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and Email. What would a consultant recommend?

A. Send Logs
B. Tracking Extracts
C. Contact History
D. _Send Data Views

Answer: D

Explanation:
_Send Data Views are built-in system tables in Marketing Cloud that capture detailed tracking data across multiple channels including Email, SMS, and Push. They can be queried via SQL Query Activities to extract insights about sends, clicks, opens, bounces, and more.

NEW QUESTION # 21
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
B. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
C. Have each team member log in and reference the dashboard in the Analytics Studio app.
D. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Answer: A,D

NEW QUESTION # 22
Which are true about Custom Objects in Marketing Cloud Account Engagement

A. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
B. You can create and sync a custom object from any object in Salesforce
C. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
D. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

Answer: C

NEW QUESTION # 23
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send five emails exactly seven days apart, without any following steps
B. Send the least targeted content first, followed by more targeted content
C. Send emails using dynamic content based on prospect account fields
D. Send highly targeted content first, followed by less targeted content

Answer: C

NEW QUESTION # 24
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A. False
B. True

Answer: B

NEW QUESTION # 25
......

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