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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 2
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 3
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 4
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 5
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q141-Q146):

NEW QUESTION # 141
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.

Answer: D

Explanation:
To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in an Attribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.
References:
Salesforce Marketing Cloud REST API
Contact Builder and Attribute Groups


NEW QUESTION # 142
Clock Kicks would like to encrypt and storeform data submitted from a CloudPage in a data extension using AMPscript. Which three encryption options could be used when creating a new key in Key Management?
Choose 3

Answer: A,D,E

Explanation:
Salesforce Marketing Cloud offers various encryption options when creating a new key in Key Management.
The three encryption options that can be used are:
* Asymmetric (B) - Asymmetric encryption uses a pair of keys (public and private) for encryption and decryption. This method is highly secure as the private key remains confidential.
* RSA (C) - RSA is a specific type of asymmetric encryption. RSA stands for Rivest-Shamir-Adleman, and it is widely used for secure data transmission.
* Symmetric (E) - Symmetric encryption uses the same key for both encryption and decryption. It is efficient for encrypting large amounts of data.
References:
Salesforce Marketing Cloud Documentation
AMPscript Guide


NEW QUESTION # 143
Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.

Answer: C

Explanation:
When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.
Salesforce Subscriber Key Concepts


NEW QUESTION # 144
A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'

Answer: C

Explanation:
The RedirectTo AMPscript function prevents link href values from getting recorded in tracking (C). When RedirectTo is used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.
References:
Salesforce Marketing Cloud AMPscript Guide
Link Tracking in Marketing Cloud


NEW QUESTION # 145
Landing pagescan use which SSJS library? 1. Core LibraryZ. Platform Library 3. SSJS Library

Answer: A

Explanation:
In Salesforce Marketing Cloud, landing pages can use the Core Library and the Platform Library of Server- Side JavaScript (SSJS). The Core Library provides fundamental functions, while the Platform Library provides additional functionality to interact with Marketing Cloud-specific features.
* Core Library: Provides basic SSJS functionality.
* Platform Library: Extends SSJS functionality with additional methods specific to Marketing Cloud.
Salesforce SSJS Documentation


NEW QUESTION # 146
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