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| Section | Weight | Objectives |
|---|---|---|
| Content and Messaging | 15% | - Email design and deliverability
|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Discovery and Requirements | 15% | - Solution design
|
| Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Data Management and Segmentation | 20% | - Data modeling
|
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NEW QUESTION # 78
There is Custom Field Type in Marketing Cloud Account Engagement called Date
Answer: B
NEW QUESTION # 79
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)
Answer: B,C
Explanation:
To properly log values, the AMPscript variable names must match the field names in the Send Log (A).
Additionally, Send Logging must be configured and enabled during the send setup to ensure data is captured into the log (C).
NEW QUESTION # 80
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
Answer: D
Explanation:
The _Click system data view holds granular, per-event click-tracking records across all sends, and a SQL Query Activity is the correct tool to filter this data view against a six-month date range condition to identify the specific set of subscribers who clicked on any link during that window - this is exactly the kind of precise, criteria-based, date-bounded filtering that a SQL Query is built to perform, and the result can be written to a new data extension to seed the loyalty program population. Option B, a ' Data Filter ' applied directly to a system data view, is not the correct mechanism - Data Filters in Contact Builder are built against Attribute Groups modeled from data extensions the consultant configures, not directly against raw system data views like _Click; querying via SQL is the standard, documented approach for working with data views. Option A, Tracking Extract, is designed to export tracking data to a file for external analysis or archival, rather than to directly filter and produce an actionable, in-platform data extension of qualifying subscribers for immediate program enrollment. Option C, a ' Subscriber Engagement report, ' is not a standard, precisely-named Marketing Cloud feature capable of the specific six-month, click-based filtering and segment-creation task described. Reference: Marketing Cloud Data Views - _Click, SQL Query Activity.
NEW QUESTION # 81
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
Answer: C
NEW QUESTION # 82
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteri A. * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
Answer: D
NEW QUESTION # 83
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