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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implement | 20% | - Data and security
|
| Topic 2: Design | 53% | - Reporting and deployment
|
| Topic 3: Discovery | 27% | - Assess business and technical requirements
|
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NEW QUESTION # 29
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers
Answer: B,D,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
Reference:
Marketing Cloud Intelligence Integration Overview
https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5
NEW QUESTION # 30
Which set of components are delivered as part of the managed package?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The managed package includes OmniScript Definitions, CPQ APIs, Apex Classes, and Lightning Web Components as core functional components to deliver Media Cloud features. Other sets list supporting components but not the full package essentials.
Reference:
Media Cloud Package Contents
https://help.salesforce.com/s/articleView?id=sf.media_cloud_package_contents.htm&type=5
NEW QUESTION # 31
Which two features should a Consultant keep in mind when proposing the use of JSON-based mapping over Object-based mapping for Contract templates?
Choose 2 answers
Answer: A,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
JSON-based mapping offers greater flexibility, such as allowing the item section to include any list type, not just line items, and supports filtering for repeatable content in documents. Object-based mapping is more rigid and limited to standard object types.
Reference:
Media Cloud Contract Template Mapping
https://help.salesforce.com/s/articleView?id=sf.media_cloud_contract_mapping.htm&type=5
NEW QUESTION # 32
A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud is designed to provide planned revenue figures as part of the media planning and booking process, while actual revenue data often comes from external Ad Servers that track delivery and impressions. To have a complete comparative view, consultants commonly combine planned revenue data maintained within Media Cloud with actual revenue data retrieved from the Ad Server, or use Media Cloud's integrated capabilities if actuals are captured there. Salesforce Media Cloud documentation supports this dual approach to revenue tracking by integrating planned data internally and actuals from connected Ad Servers for accurate financial analysis and reporting.
Reference:
Media Cloud Implementation Guide - Revenue Management Section
Salesforce Media Cloud Overview on Revenue Data Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_revenue_management.htm&type=5
NEW QUESTION # 33
Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.
What does a Consultant need to create in Salesforce to specify the callout URL?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials provide a secure and declarative way to specify callout URLs along with authentication information, simplifying integration with Google Ad Manager. Connected Apps and Auth Providers manage authentication but do not directly specify callout URLs.
Reference:
Salesforce Named Credentials
https://help.salesforce.com/s/articleView?id=sf.named_credentials_overview.htm&type=5
NEW QUESTION # 34
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