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| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Real-Time CDP Business Practitioner Professional |
| Exam Number: | AD0-E605 |
| Certificate Validity Period: | 2 years (renewable via Adobe certification renewal modules) |
| Passing Score: | 35/50 (commonly reported on official certification page) |
| Exam Price: | $125 (global) / $95 (India) |
| Real Exam Qty: | 50 scored questions (may include unscored pilot questions) |
| Exam Duration: | 100 minutes (approx. 1 hour 40 minutes) |
| Exam Format: | Online proctored exam, Scenario-based questions, Multiple choice |
| Related Certifications: | Adobe Real-Time CDP Developer Expert Adobe Journey Optimizer Business Practitioner Professional |
| Available Languages: | English |
| Recommended Training: | Adobe Experience Platform Fundamentals Training Adobe Experience League - Real-Time CDP Learning Path |
| Exam Registration: | Adobe Experience League Certification Overview Adobe Certification Portal (Registration & Scheduling) |
| Sample Questions: | Adobe AD0-E605 Sample Questions |
| Exam Way: | Online proctored (requires camera, microphone, secure browser, and system check via Adobe certification proctoring platform) |
| Pre Condition: | Recommended 6โ12 months experience working with Adobe Real-Time CDP or Adobe Experience Platform, including segmentation and audience activation tasks. |
| Official Syllabus URL: | https://certification.adobe.com/certification/real-time-cdp-business-practitioner-professional2/1351 |
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NEW QUESTION # 65
A retail company wants to send product recommendations to customers who recently browsed their website, within seconds of their interaction.
Which activation pattern should they use?
Answer: A
NEW QUESTION # 66
A retail company operates a mobile app and a website, and it collects user data from various touchpoints including app interactions, website visits, and social media engagements. The data includes geographic information, such as latitude and longitude, from user device sensors or IP addresses. The company aims to leverage this geographic data within Adobe Real-Time CDP to create location-based segments and deliver personalized experiences to users. Which data usage label should be applied to this data within the Adobe RTCDP platform?
Answer: B
NEW QUESTION # 67
What are benefits of using the Identity Graph in Adobe RT-CDP? (Select two.)
Answer: A,D
NEW QUESTION # 68
Which are two considerations to keep in mind when architecting data using dimensional entities?
(Choose two.)
Answer: C,D
NEW QUESTION # 69
A company wants to capture both customer_id and email_address as identities in their data feeds within the Real-Time customer profile. What is the recommended identity types that should be used for the identities listed above?
Answer: C
Explanation:
In Adobe Experience Platform,Identity Namespacesare used to categorize the types of identities that distinguish an individual across various channels and devices. When modeling data for theReal-Time Customer Profile, selecting the correctIdentity Typeis fundamental for accurate profile stitching and the integrity of the identity graph.
* customer_id (Cross-Device ID):A customer_id is typically an internal, durable identifier assigned by a brand (such as a CRM ID or Loyalty ID). Since this ID remains constant regardless of the hardware or browser the user utilizes, it is classified as aCross-Device ID. This classification allows the Identity Service to link multiple device-specific IDs (like ECIDs) to a single, stable person-level identifier, facilitating a unified cross-channel view.
* email_address (Email):For an email address, the recommended type isEmail. This is an out-of-the- box identity type optimized for handling string-based email identifiers. It is often the primary key used for marketing orchestration and cross-device identification when a user authenticates.
UsingCookie IDorDevice IDfor a customer_id would be technically inaccurate, as those are transient or hardware-bound.Person IDis a conceptual term rather than a standard identity type used for internal CRM IDs in the platform's namespace configuration. By correctly assigningCross-Device IDto the internal ID and Emailto the email field, developers ensure that the Identity Service can effectively perform "identity stitching" to merge data fragments into a cohesive profile.
NEW QUESTION # 70
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