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| Section | Weight | Objectives |
|---|
| Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance
|
| Lead Management | 24% | - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules
|
| Administration | 11% | - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM)
|
| Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails
|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
|
| Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q243-Q248):
NEW QUESTION # 243
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. The app will create unique datasets for each business unit.
- B. Each dashboard will have an option to filter by business unit.
- C. Each business unit can only have one associated B2B Marketing Analytics app.
- D. There is an option to create a unique app for each business unit or one joined app for all business units.
Answer: C
NEW QUESTION # 244
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
- A. Pull a report of the data they intend to use for segmentation purposes.
- B. Ask their accounting team to review and select the five most helpful fields.
- C. Filter existing prospect records to see which custom fields have the most data.
- D. Review existing forms and landing pages to understand what data needs to be collected.
Answer: A,D
NEW QUESTION # 245
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?
- A. Salesforce Model
- B. First Touch Model
- C. Even Attribution Model
- D. Last Touch Model
Answer: D
NEW QUESTION # 246
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers
- A. A green check mark next to the domain SPF record
- B. A green check mark next to the domain key policy
- C. A green check mark next to the Salesforce Connected user
- D. A green check mark next to the FBS registration ID
Answer: A,B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0
NEW QUESTION # 247
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
- B. The data hasn't been refreshed in 24 hours so the values haven't been updated.
- C. The campaign is not a connected campaign so the data is not syncing.
- D. The engagement with those assets happened before the fields were added to the page layouts.
Answer: C
Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
NEW QUESTION # 248
......
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