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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Discovery and Requirements	15%	- Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints - Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture
Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. ROI measurement and attribution 2. Data extracts and tracking
Content and Messaging	15%	- Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content - Email design and deliverability 1. Deliverability best practices 2. Content types and templates
Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows
Data Management and Segmentation	20%	- Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL - Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships
Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q94-Q99):

NEW QUESTION # 94
A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Run an Import Definition at 12 a.m. to create a suppression list.
B. Create a Journey Goal to exit subscribers from the journey.
C. Create a BLOCKOUT window within the Journey ' s SMS Activity.
D. Run a SQL Query at 12:30 a.m. to create a suppression list.

Answer: C

Explanation:
The SMS/MMS Activity within Journey Builder includes a native, dedicated Blockout Window configuration in its Delivery Options, allowing the consultant to define a specific time range (here, 1 a.m. to 6 a.m.) during which the activity will not deploy a message even if a subscriber otherwise qualifies to receive it during that window - this is a documented, purpose-built feature designed for exactly the scenario described, avoiding messages landing during undesirable overnight hours. When a send is scheduled to fall within the configured blockout window, Journey Builder simply skips that send for the affected subscriber rather than delaying or queuing it, cleanly meeting the customer ' s stated preference. Options A and B, both proposing scheduled batch processes to build a suppression list around midnight, are unnecessarily complex, indirect workarounds for a requirement the platform already solves natively and more precisely within the SMS activity ' s own configuration - they also introduce timing gaps and added maintenance overhead. Option D, using a Journey Goal to exit subscribers, addresses journey completion/exit logic generally and is not designed to selectively block a single activity ' s send during specific hours while otherwise allowing the journey to continue.
Reference: SMS/MMS Activity Blockout Window.

NEW QUESTION # 95
A customer wants to import the previous 10 years of customer purchase data into their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A. Does their license include the Large Data Extensions feature?
B. What time of day are the API calls made?
C. How many API calls are expected to be made at the peak hourly rate?
D. Why do they require 10 years of historical data in Marketing Cloud?

Answer: A,D

Explanation:
Understanding why 10 years of historical data is required will help assess if storing all that data in Marketing Cloud is necessary and practical (A).
Knowing whether their account includes Large Data Extensions is critical because standard Data Extensions might not efficiently support 200+ million records (C).

NEW QUESTION # 96
Which are true about Engagement Program

A. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
B. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
C. A single rule step can evaluate up to five conditions
D. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
E. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
F. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
G. If a prospect is removed from a list that a program uses, that prospect stops moving through the program

Answer: A,B,C,E,F,G

NEW QUESTION # 97
Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out". How could this behavior be corrected?

A. Ensure the DNS Record Redirect is correctly configured
B. Ensure the two phrases are added to the "Filtered Keywords" data extension
C. Ensure the two phrases are added to a filtered keyword list
D. Ensure "Common Misspellings" is selected as one of the Reply Filters

Answer: C

Explanation:
In Salesforce Marketing Cloud, Reply Mail Management (RMM) processes replies to email messages and can automatically take action -- such as unsubscribing a user -- when specific unsubscribe keywords are detected.

NEW QUESTION # 98
An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A. Build independent suppression Data Extensions for every campaign.
B. Create separate exclusion filters for every journey.
C. Maintain a centralized suppression audience updated automatically from active retention journeys.
D. Export active journey participants every morning.

Answer: C

Explanation:
A centralized suppression audience simplifies campaign design and scales efficiently as additional journeys are introduced. Automation can maintain this audience continuously, reducing repetitive configuration and lowering the risk of accidentally contacting customers already engaged in retention communications.

NEW QUESTION # 99
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