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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | CRT-250 |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | No expiration (credentials are maintained through continuing education) |
| Passing Score: | 68% |
| Exam Price: | $200 USD |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person testing center |
| Pre Condition: | Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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Salesforce Marketing-Cloud-Consultant exam is designed for marketing professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that cover a range of topics, including email marketing, social media marketing, mobile marketing, and data management. Candidates have 105 minutes to complete the exam, and they must score at least 65% to pass.
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NEW QUESTION # 79
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
Answer: A
Explanation:
To separate subscriber opt-outs of the Enterprise and children's brands, Northern Trail Outfitters should select
"Subscribers will be unsubscribed from this business unity only" in Settings for each child business unit. This will allow subscribers to unsubscribe from one brand without affecting their subscription status for another brand.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5
NEW QUESTION # 80
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
Answer: D
NEW QUESTION # 81
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
Answer: B,C
NEW QUESTION # 82
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
Answer: A
Explanation:
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. References:
https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/https://help.sal
NEW QUESTION # 83
Which statement is correct regarding tracking aliases? Choose 2 answers
Answer: B,C
NEW QUESTION # 84
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