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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q80-Q85):

NEW QUESTION # 80
What is critical in achieving good email deliverabillty?

A. Having a text only version of email content
B. Setting up email authentication
C. Sending email through dedicated IP
D. Using personalization in email content

Answer: B

NEW QUESTION # 81
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
B. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
C. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
D. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

Answer: A

NEW QUESTION # 82
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Answer: C

NEW QUESTION # 83
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Answer: B

NEW QUESTION # 84
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
B. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
C. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
D. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

Answer: A

NEW QUESTION # 85
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