Marketing-Cloud-Account-Engagement-Specialist試験の準備方法|実際的なMarketing-Cloud-Account-Engagement-Specialist参考資料試験|素敵なSalesforce Marketing Cloud Account Engagement Specialist資格トレーニング

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Salesforce Marketing-Cloud-Account-Engagement-Specialist 認定試験の出題範囲:

トピック出題範囲
トピック 1
  • Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
トピック 2
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
トピック 3
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

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Salesforce Marketing Cloud Account Engagement Specialist 認定 Marketing-Cloud-Account-Engagement-Specialist 試験問題 (Q248-Q253):

質問 # 248
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

正解:D

解説:
Explanation
The recommended way to create this type of list is to use an automation rule where prospects who complete the form will match the rule once and be added to the list. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect3. Therefore, an automation rule is ideal for creating a list of prospects who complete the Contact Us form but only want them to be added the first time they complete the form. If a prospect is ever removed from the list, they will not be able to get added back to it, because they will not match the automation rule again.


質問 # 249
What is Lead Qualification? (select two)

正解:A、B

解説:
Explanation
Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps:
determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation


質問 # 250
What is the difference between a visitor and a prospect?

正解:D

解説:
The difference between a visitor and a prospect is that a visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form submission, or an assigned user, but a visitor does not have any of these either. Reference Visitors and Prospects


質問 # 251
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

正解:B、C、D

解説:
The three activities that can increase or decrease a score in the baseline scoring system are unsubscribed from email, webinar attended, and form submission. A score is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their activities, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. The baseline scoring system is the default set of scoring rules that Marketing Cloud Account Engagement provides, and you can customize it to suit your needs. The baseline scoring system assigns points to the following activities:
Unsubscribed from email: -100 points. This indicates that the prospect is not interested in receiving your emails, and reduces their score significantly.
Webinar attended: +50 points. This indicates that the prospect is interested in learning more about your products or services, and increases their score considerably.
Form submission: +50 points. This indicates that the prospect is willing to share their information with you, and increases their score considerably.
Other activities that can affect the score in the baseline scoring system are:
Landing page error: -10 points. This indicates that the prospect encountered a problem with your landing page, and reduces their score slightly.
Assigned to a user: +15 points. This indicates that the prospect is ready to be contacted by a salesperson, and increases their score moderately.
Email open: +1 point. This indicates that the prospect opened your email, and increases their score slightly.
Email click: +3 points. This indicates that the prospect clicked on a link in your email, and increases their score slightly.
Email hard bounce: -10 points. This indicates that your email could not be delivered to the prospect, and reduces their score slightly.
Email soft bounce: -5 points. This indicates that your email was temporarily rejected by the prospect's email server, and reduces their score slightl


質問 # 252
LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the
"Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?

正解:D

解説:
Explanation
If LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the
"Country" field when completing their Marketing Cloud Account Engagement form, they should use the dependent fields feature in Marketing Cloud Account Engagement. Dependent fields allow you to display or hide certain fields based on the value of another field. For example, if the prospect chooses "United States" as the country, the state field will appear as a dropdown with the list of states. If the prospect chooses another country, the state field will be hidden2. References: Marketing Cloud Account Engagement Dependent Fields


質問 # 253
......

あなたのキャリアでいま挑戦に直面していますか。自分のスキルを向上させ、よりよく他の人に自分の能力を証明したいですか。昇進する機会を得たいですか。そうすると、はやくMarketing-Cloud-Account-Engagement-Specialist認定試験を申し込んで認証資格を取りましょう。Salesforceの認定試験はIT領域における非常に大切な試験です。SalesforceのMarketing-Cloud-Account-Engagement-Specialist認証資格を取得すると、あなたは大きなヘルプを得ることができます。では、どのようにはやく試験に合格するかを知りたいですか。CertJukenのMarketing-Cloud-Account-Engagement-Specialist参考資料はあなたの目標を達成するのに役立ちます。

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