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| Section | Weight | Objectives |
|---|---|---|
| Customer Journey Design | 18% | - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Map customer journeys across channels - Implement triggered and real-time journeys - Apply personalization and dynamic content |
| Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Set up users, roles, and permissions - Configure lists and populations - Configure account settings and business units - Manage sender profiles and deliverability settings |
| Email Marketing | 18% | - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Create and optimize email content - Apply template and content block strategies - Configure AMPscript for dynamic content |
| Reporting and Analytics | 14% | - Configure and interpret standard reports - Provide actionable insights and recommendations - Analyze campaign performance - Build custom reports and dashboards - Track engagement and conversion metrics |
| Automation and Data Management | 14% | - Utilize automation studio effectively - Build and manage automation workflows - Manage contact data and data hygiene - Implement SQL activities for data processing - Configure imports and exports |
| Discovery and Design | 18% | - Gather requirements and understand business objectives - Define success metrics and KPIs - Analyze customer data and segmentation needs - Identify integration points and data flows - Document current state and desired future state |
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NEW QUESTION # 120
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
Answer: C
NEW QUESTION # 121
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
Answer: B,D
NEW QUESTION # 122
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
Answer: B
Explanation:
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. References:
https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/https://help.sal
NEW QUESTION # 123
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. These emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of times a particular image asset can be chosen for a customer?
Answer: C
Explanation:
Fatigue Rules in Einstein Content Selection allow marketers to limit how many times a specific asset can be shown to a customer over a defined time frame. This ensures better asset variety and prevents customers from seeing the same content repeatedly.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Einstein Content Selection Fatigue Rules
# "Fatigue rules allow you to set restrictions on how often an asset or class of assets appears to an individual over a specific timeframe, improving engagement and reducing redundancy."
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NEW QUESTION # 124
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
Answer: C,D
NEW QUESTION # 125
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