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| Section | Weight | Objectives |
|---|
| Contact policy and volume constraints | 13% | - Contact governance
- 1. Configure contact policies
- 2. Apply volume constraints
- 3. Control customer contact frequency
|
| Engagement policies | 15% | - Customer engagement rules
- 1. Define customer engagement policies
- 2. Customer journeys
- 3. Create an engagement strategy
|
| Actions and treatments | 12% | - Manage customer actions
- 1. Define an action for outbound
- 2. Define and manage customer actions
- 3. Present a single offer on the web
|
| Business agility in one-to-one customer engagement | 12% | - Agile customer engagement
- 1. Optimize customer experiences
- 2. Adapt engagement strategies quickly
- 3. Support business-driven changes
|
| Channels | 10% | - Multi-channel engagement
- 1. Web channel configuration
- 2. Outbound channel setup
- 3. Cross-channel engagement
|
| Next-Best-Action concepts | 12% | - One-to-one customer engagement
- 1. Essentials of always-on outbound
- 2. Optimize the next-best-action strategy
- 3. Optimize the customer value in the contact center
- 4. Define the starting population
- 5. Customer engagement blueprint
|
| Decision strategies | 14% | - Strategy design
- 1. Test decision logic
- 2. Build decision strategies
- 3. Use predictive analytics
|
| AI and arbitration | 12% | - Decision optimization
- 1. Prioritize actions
- 2. Apply arbitration logic
- 3. Use AI in decisioning
|
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Pegasystems Certified Pega Decisioning Consultant 25 Sample Questions (Q97-Q102):
NEW QUESTION # 97
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?
- A. Create an external email treatment and use Customer Decision Hub to design the email.
- B. Create an internal email treatment and import the email content HTML.
- C. Create an internal email treatment and use Customer Decision Hub to design the email.
- D. Create an external email treatment and use an external tool to design the email.
Answer: D
Explanation:
To implement this requirement, you need to create an external email treatment and use an external tool to design the email. An external email treatment is a type of treatment that allows you to use a third-party email service provider to send emails to your customers. You can configure the external email treatment with the name of the provider, the authentication details, and the template ID that corresponds to the email content that you design using an external tool. This way, you can leverage your existing tools and processes for sending emails, while still using Customer Decision Hub to select the best actions and treatments for your customers.
Verified References: Pega Academy - Decisioning Consultant - Creating external treatments
NEW QUESTION # 98
Regional Bank experiences an unexpected system outage affecting online banking services across multiple locations. The bank needs to immediately inform all customers about the temporary service disruption and provide alternative banking options. The communication must reach every customer simultaneously and should not be repeated.
Which communication approach should the bank use to address this urgent customer notification requirement?
- A. Schedule a regular always-on outbound communication with engagement policies
- B. Create a one-time action to deliver Immediate batch communication to all customers
- C. Send individual personalized messages through the standard outbound schedules
- D. Configure a promotional campaign with targeted audience segmentation rules
Answer: B
NEW QUESTION # 99
You are a decisioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the leftand drag it to the correct requirement on the right.

Answer:
Explanation:

NEW QUESTION # 100
As a decisioning architect, you advise the board on the business issues for which they must use the Next-Best- Action strategy. Which three business issues do you recommend? (Choose Three)
- A. Service
- B. Accounting
- C. Collections
- D. Retention
- E. Resource Planning
Answer: A,C,D
Explanation:
The Next-Best-Action strategy is a customer-centric approach that aims to deliver the most relevant and valuable proposition for each customer at any given moment. You can use the Next-Best-Action strategy to address various business issues that involve customer interactions, such as service, retention, and collections.
Service is the process of providing assistance and support to customers who have questions or problems.
Retention is the process of preventing customers from leaving or switching to competitors. Collections is the process of recovering unpaid debts from customers who are delinquent or defaulting on their obligations.
These are all business issues that can benefit from using the Next-Best-Action strategy. Verified References:
[Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 101
In the Impact Analyzer tool, what does It mean when the overall health Indicator of the next best action has a red highlight?
- A. The next best action needs further optimization.
- B. The next best action Is performing exceptionally well.
- C. The experiment has insufficient data.
- D. The tool is not functioning properly.
Answer: A
NEW QUESTION # 102
......
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