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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Real Exam Qty:60-65
Exam Duration:105 minutes
Available Languages:English
Exam Format:Scenario-based, Multiple-select, Multiple-choice
Certificate Validity Period:2 years
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Price:200 USD
Passing Score:67%
Recommended Training:Salesforce Trailhead Preparation Trailmix
Exam Registration:Trailhead Academy
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored or onsite at authorized testing centers
Pre Condition:Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q110-Q115):

NEW QUESTION # 110
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

Answer: A,C


NEW QUESTION # 111
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

Answer: A

Explanation:
https://help.salesforc e.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm & type=5


NEW QUESTION # 112
Select Assets that allow to Adjust prospects score

Answer: A,D,E


NEW QUESTION # 113
What is true about completion actions? [Choose two answers]

Answer: B,D


NEW QUESTION # 114
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

Answer: C

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf


NEW QUESTION # 115
......

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