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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Administrator
Passing Score:Approximately 65% (Salesforce does not always publish exact passing scores)
Exam Format:Multiple Select, Multiple Choice, Scenario-based Questions
Certificate Validity Period:1 year (requires annual maintenance via Trailhead modules)
Exam Price:200 USD
Available Languages:Spanish, German, French, Portuguese (Brazil), English, Japanese
Exam Duration:105 minutes
Real Exam Qty:60–65 questions
Recommended Training:Salesforce Trailhead Account Engagement Learning Path
Marketing Cloud Account Engagement Study Guide
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 7
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q54-Q59):

NEW QUESTION # 54
How many Social Posting Connectors is it possible to create

Answer: C


NEW QUESTION # 55
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

Answer: B


NEW QUESTION # 56
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

Answer: A,B,D


NEW QUESTION # 57
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

Answer: B


NEW QUESTION # 58
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Answer: A


NEW QUESTION # 59
......

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