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| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Lead Management | 24% | - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions - Define the capabilities of a segmentation rule |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
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NEW QUESTION # 292
What will undelete a prospect?
Answer: B,C
Explanation:
You can undelete a prospect if the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address or if the deleted prospect re-converts by filling out a form with the same email address. When you delete a prospect, they are removed from your Marketing Cloud Account Engagement account, but their record is not completely erased. You can restore them by importing them again or by having them fill out a form again, which will update their existing record and undelete them. However, you cannot undelete a prospect if they visit a web page, as this will not trigger any action on their record.
Answer B is incorrect because visiting a web page will not undelete a prospect, as explained above. Reference: Delete Prospects, Undelete Prospects
NEW QUESTION # 293
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
Answer: B
Explanation:
If a marketing manager wants to view list email engagement metrics in Engagement History in Salesforce, they will not be able to see the Total Replies metric (A). This metric is not supported by Engagement History, which only shows the following metrics for list emails: Total Delivered, Unique Opens, Unique Clicks, Hard Bounces, Soft Bounces, Opt Outs, and Spam Complaints. The other metrics (B, C, D) are supported by Engagement History and can be viewed in Salesforce. Reference: Salesforce Engagement History: A Complete Overview
NEW QUESTION # 294
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
Answer: B
Explanation:
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement. They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. Reference: [Marketing Cloud Account Engagement Form Handler]
NEW QUESTION # 295
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
Answer: D
Explanation:
The preview matches feature in Pardot's automation rule setup is an essential tool for ensuring that the criteria set for a rule accurately targets the intended prospects. Before activating the rule, this feature allows the administrator to verify which prospects currently match the specified criteria without affecting the database or running the rule prematurely. This method is effective for refining and confirming criteria to avoid unintended targeting and to refine the selection process.
NEW QUESTION # 296
What type of fields are not supported by the Marketing Cloud Account Engagement sync?
Answer: A,B,D
Explanation:
According to the Salesforce documentation, the types of fields that are not supported by the Marketing Cloud Account Engagement sync are: B) Formula fields, D) Geolocation fields, and E) Text Area (rich) fields. A Marketing Cloud Account Engagement sync is a feature that allows users to connect and exchange data between Marketing Cloud Account Engagement and Salesforce fields, such as name, email, score, or grade. A Marketing Cloud Account Engagement sync can be configured by the administrator in the connector settings, and it can be customized for different objects, fields, or actions. A Marketing Cloud Account Engagement sync can support different types of fields, such as text, number, date, checkbox, picklist, or lookup fields. However, a Marketing Cloud Account Engagement sync cannot support some types of fields, such as formula, geolocation, or text area (rich) fields. A formula field is a field that calculates a value based on a formula or an expression. A geolocation field is a field that stores the latitude and longitude coordinates of a location. A text area (rich) field is a field that allows users to enter formatted text, images, or links. These types of fields are not supported by the Marketing Cloud Account Engagement sync, as they are either incompatible, complex, or large for the data exchange. A record type field is a type of field that is supported by the Marketing Cloud Account Engagement sync, as it is a field that defines different business processes, page layouts, or picklist values for different users. A number field is also a type of field that is supported by the Marketing Cloud Account Engagement sync, as it is a field that stores numerical values. Reference: Salesforce documentation
NEW QUESTION # 297
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