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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 6	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q180-Q185):

NEW QUESTION # 180
Which is true about Visitor Filters?

A. You can filter by a hostname
B. You can the filter by IP
C. You can ' t filter your own company IP
D. You can filter by a hostname wildcard
E. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

Answer: A,B,D,E

NEW QUESTION # 181
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
C. All
D. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

Answer: B

NEW QUESTION # 182
There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A. False
S
B. True

Answer: B

NEW QUESTION # 183
LenoxSoft has a " Demo Request " landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
C. Completion action on the form to tag " Submitted " > Automation rule to notify user with criteria of " Demo Request " landing page was viewed and tag isn ' t " Submitted " .
D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Answer: C

NEW QUESTION # 184
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
D. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Answer: C

NEW QUESTION # 185
......

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