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The Salesforce Arch-302 certification exam is one of the hottest and career-oriented certifications in the market. This Salesforce Certified B2C Solution Architect (Arch-302) certification exam has been inspiring beginners and experienced professionals since its beginning. Over this long time period, countless Salesforce Certified B2C Solution Architect (Arch-302) exam candidates have passed their Salesforce Certified B2C Solution Architect (Arch-302) certification exam, and now they are offering their services to the top world brands.
| Section | Objectives |
|---|---|
| B2C Platform Capabilities | - Commerce and engagement tools
|
| Integration Architecture | - Event-driven architecture
|
| Security and Data Governance | - Access control and identity management - Customer data protection |
| Solution Design for B2C Customer Experience | - Customer journey architecture - Omnichannel experience design |
| Scalability and Performance Design | - Performance optimization strategies - High-volume transaction design |
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NEW QUESTION # 141
A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration.
Which three elements are required to support this scenario?
Choose 3 answers
Answer: C,D,E
Explanation:
To enable the scenario of sending promotional emails with coupon offers generated in B2C Commerce, the following elements are required:
* A B2C Commerce cartridge to call Marketing Cloud APIs, such as the Transactional Messaging API, to trigger the email journey and pass the coupon code as a data attribute.
* A Marketing Cloud Installed Package to create an API integration between B2C Commerce and Marketing Cloud and provide authentication credentials and permissions.
* A B2C Commerce storefront to generate and manage the coupon codes and redemption logic.
References: https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/transactional- messaging-api https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud- integration https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.
dochelp/content/b2c_commerce/topics/promotions/b2c_coupon_codes.html
NEW QUESTION # 142
A company plans to migrate their existing storefront to B2C Commerce as they face a number of performance and scalability issues. They use a custom-built marketing tool for customer engagement that is tightly coupled with the legacy storefront. s The storefront has roughly 200,000 subscribers in total, 10,000 visitors per day, and an average of 1,000 emails that are sent out every day. They expect a large number of subscribers to use their mobile devices to visit the storefront and place orders. f What recommendations should a Solution Architect make to re-architect this solution based on the specified requirements?
Answer: A
Explanation:
The Storefront Reference Architecture (SFRA) is a modern, mobile-first framework for building B2C Commerce storefronts that are fast, responsive, and scalable. Marketing Cloud is a powerful platform for customer engagement that can integrate with B2C Commerce and provide personalized, cross-channel marketing campaigns. References: https://developer.salesforce.com/docs/commerce/sfra/overview/about-sfra
https://www.salesforce.com/products/marketing-cloud/overview/
NEW QUESTION # 143
A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accounts are available: Individual accounts and household accounts.
Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity?
Answer: B
Explanation:
Product Catalogs are a type of data extension that contain product information for generating product recommendations using Einstein in Marketing Cloud. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration in the Marketing Cloud Business Manager. References: https://help.salesforce.com/s/articleView?id=sf.mc_pb_product_catalog.htm&type=5 https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration
NEW QUESTION # 144
A customer is using B2C Commerce, Marketing Cloud, Service Cloud, and Experience Cloud. They would like to leverage Salesforce CMS to create common content that can be leveraged across customer touchpoints.
Which two products can leverage Salesforce content without custom integration?
Choose 2 answers
Answer: A,B
Explanation:
Salesforce CMS is a product that allows creating, managing, and delivering content across different channels and devices. Salesforce CMS can create common content that can be leveraged across customer touchpoints, such as websites, portals, apps, etc. The products that can leverage Salesforce content without custom integration are:
* Experience Cloud: Experience Cloud is a product that allows creating branded websites and portals for customers, partners, or employees. Experience Cloud can leverage Salesforce content without custom integration, by using CMS Connect or CMS Collections to display content from Salesforce CMS on Experience Cloud pages.
* B2C Commerce: B2C Commerce is a product that allows creating ecommerce websites and storefronts for online shopping. B2C Commerce can leverage Salesforce content without custom integration, by using CMS Connect or CMS Collections to display content from Salesforce CMS on B2C Commerce pages.
Option C is incorrect because Marketing Cloud is a product that allows creating and delivering personalized marketing campaigns across different channels and devices. Marketing Cloud cannot leverage Salesforce content without custom integration, as it requires using APIs or custom code to access content from Salesforce CMS. Option D is incorrect because Service Cloud is a product that allows managing customer service interactions across different channels and systems. Service Cloud cannot leverage Salesforce content without custom integration, as it requires using APIs or custom code to access content from Salesforce CMS.
References:
* https://help.salesforce.com/s/articleView?id=sf.cms_overview.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.networks_cms_connect.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.networks_cms_collections.htm&type=5
NEW QUESTION # 145
An existing Salesforce customer has B2C Commerce, Service Cloud, and Marketing Cloud, but none of their customer data is integrated. Marketing Cloud has around 2 million subscribers using email address as the subscriber key, B2C Commerce has 750,000 registered customers, and Service Cloud only has records for about 50.000 customers who have previously created support cases or contacted customer service.
What is the optimum sequence of events a Solution Architect should follow when integrating customer data across these systems?
Answer: C
Explanation:
This sequence of events ensures that all customer data is integrated across the systems and that Marketing Cloud uses Service Cloud Contact IDs as the subscriber key. This allows for a consistent and unified view of the customer across the Salesforce products. References: https://help.salesforce.com/s/articleView?id=sf.
mc_co_subscriber_key_migration.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_co_marketing_cloud_connect.htm&type=5
NEW QUESTION # 146
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