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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies
Topic 2: Analytics and Reporting	15%	- Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards
Topic 3: Automation and Journey Builder	10%	- Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys
Topic 4: Mobile Messaging (SMS and Push)	20%	- Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management
Topic 5: Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels
Topic 6: Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q94-Q99):

NEW QUESTION # 94
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
C. Sales cloud entry audience in journey builder
D. Use an api to create record in sales cloud directly from the ecom site

Answer: B,C

NEW QUESTION # 95
In which place can the facebook ad campaign be viewed when created in ad studio?

A. Facebook testing environment
B. Facebook Business Manager
C. JourneyBuilder
D. Harkebing Cloud Setup

Answer: B

NEW QUESTION # 96
How often are the Einstein Engagement Scoring models updated?

A. Daily
B. Monthly
C. Weekly
D. Hourly

Answer: B

NEW QUESTION # 97
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A. Contact Data is dynamic data that retrieves the latest value upon decision split execution
B. Contact Data is a set of static values passed into the Journey for each contact
C. Journey Data is a set of static values passed into the Journey for each contact
D. Journey Data is dynamic data that retrieves the latest value upon decision split execution

Answer: A,C

NEW QUESTION # 98
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
B. EMI pre-determines the percentage of subscribers that will unsubscribe
C. EMI analyzes both batch and journey builder sends
D. EMI detects how quickly the message was read
E. EMI detects anomalies and unexpectedly low or high values andgenerates insights

Answer: B,C,E

NEW QUESTION # 99
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