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Salesforce Marketing-Cloud-Account-Engagement-Specialist 認定試験の出題範囲：

トピック	出題範囲
トピック 1	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
トピック 2	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
トピック 3	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
トピック 4	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
トピック 5	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.

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Salesforce Marketing-Cloud-Account-Engagement-Specialist必殺問題集 & Marketing-Cloud-Account-Engagement-Specialist日本語版参考書

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Salesforce Marketing Cloud Account Engagement Specialist 認定 Marketing-Cloud-Account-Engagement-Specialist 試験問題 (Q151-Q156):

質問 # 151
What form handler setting allows prospects to receive multiple autoresponders from form hour period?

A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B. Execute form handler in real time after every submission
C. Attribute all prospect activities to prospect record after every submission
D. Disable Visitor Activity Throttling and send autoresponder emails after every submission

正解：D

解説：
A form handler setting that allows prospects to receive multiple autoresponders from form submissions within a 24-hour period is Disable Visitor Activity Throttling and send autoresponder emails after every submission. This setting overrides the default behavior of Marketing Cloud Account Engagement, which is to throttle visitor activity and send only one autoresponder email per prospect per form per day2. This setting can be useful for forms that are used for multiple purposes, such as event registration, content download, or contact request

質問 # 152
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers

A. Click the "Send to Account Engagement" button on a Salesforce Lead.
B. Add a completion action to assign to a user.
C. Manually add a prospect in Marketing Cloud Account Engagement.
D. Import a .CSV file with the prospect's email address.
E. Set up an automation rule that creates prospects.

正解：A、C、D

解説：
Explanation
There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:
* Click the "Send to Account Engagement" button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template. If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1
* Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information. The prospect can then be added to lists, campaigns, or engagement programs2
* Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields. The imported prospects can then be assigned, tagged, or added to lists or campaigns

質問 # 153
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A. The prospects are added to the program and automatically start processing through the program.
B. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
C. The prospects remain on the list, but are NOT added to the program until the next day.
D. The prospects are added to the program, but wait for a user to manually select them to process.

正解：A

解説：
Explanation
The correct answer is that the prospects are added to the program and automatically start processing through the program. This is because dynamic lists are constantly updated based on the criteria that you define, and if a dynamic list is used as a recipient list on an engagement studio program, any new prospects that match the criteria will be added to the program as soon as they are synced to Marketing Cloud Account Engagement.
They will not wait for the program to be paused, restarted, or manually selected. They will start from the first step of the program and follow the path according to their actions and rules

質問 # 154
How can a marketer avoid emailing prospects more than once in a ten day span?

A. Use a segmentation rule to create a frequency suppression list.
B. Use an automation rule to create a frequency suppression list.
C. Use a dynamic list to create a frequency suppression list.
D. Use the global account setting to suppress frequently emailed prospects.

正解：C

解説：
Explanation
The way that a marketer can avoid emailing prospects more than once in a ten day span is to use a dynamic list to create a frequency suppression list. A dynamic list is a type of list that automatically updates based on specific criteria, such as field values, activities, or scores. A frequency suppression list is a type of list that excludes prospects who have been emailed within a certain time frame, such as ten days. By using a dynamic list with a frequency suppression criteria, a marketer can ensure that they do not email prospects who have already received an email recently. Using an automation rule, a global account setting, or a segmentation rule are not ways that a marketer can avoid emailing prospects more than once in a ten day span, as they either do not create lists, do not update automatically, or do not run continuously2. References: 2: Dynamic Lists

質問 # 155
A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?

A. The list is not deleted because it contains active prospects.
B. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
C. The list and the two remaining prospects are archived to the Recycle Bin.
D. The list is archived to the Recycle Bin and the deleted prospect is restored.

正解：B

解説：
When a marketer deletes a list and a prospect from Marketing Cloud Account Engagement, the list is archived to the Recycle Bin, but the two remaining prospects are not deleted. The list can be restored from the Recycle Bin within 30 days, but the deleted prospect cannot be restored unless it is manually re-imported or re-created. The two remaining prospects are still active in Marketing Cloud Account Engagement and can be found in the All Prospects list or other lists they belong to. Option A is not correct because deleting a list does not restore a deleted prospect. Option B is not correct because a list can be deleted even if it contains active prospects. Option C is not correct because deleting a list does not delete the prospects in the list.
References: Marketing Cloud Account Engagement Recycle Bin 101 - Salesforce Dani, Go Green with Marketing Cloud Account Engagement's Recycle Bin Nebula Consulting

質問 # 156
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