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| Section | Weight | Objectives |
|---|---|---|
| Automation and Data Management | 14% | - Implement SQL activities for data processing - Build and manage automation workflows - Configure imports and exports - Utilize automation studio effectively - Manage contact data and data hygiene |
| Email Marketing | 18% | - Ensure deliverability and inbox placement - Implement A/B testing andsend time optimization - Apply template and content block strategies - Configure AMPscript for dynamic content - Create and optimize email content |
| Discovery and Design | 18% | - Analyze customer data and segmentation needs - Document current state and desired future state - Gather requirements and understand business objectives - Define success metrics and KPIs - Identify integration points and data flows |
| Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Implement data management and data extensions - Configure lists and populations - Configure account settings and business units - Manage sender profiles and deliverability settings |
| Reporting and Analytics | 14% | - Configure and interpret standard reports - Provide actionable insights and recommendations - Analyze campaign performance - Build custom reports and dashboards - Track engagement and conversion metrics |
| Customer Journey Design | 18% | - Build decision trees and branching logic - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices - Map customer journeys across channels - Apply personalization and dynamic content |
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NEW QUESTION # 65
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
Answer: A
NEW QUESTION # 66
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
Answer: C,D
Explanation:
Explanation
Two considerations that should be made about tokenized sending are:
Personalization strings still allow PII to be displayed within an email. Tokenized sending does not encrypt or mask PII within an email, it only prevents it from being stored in Marketing Cloud.
Therefore, personalization strings should be used with caution and only when necessary.
Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
Tokenized sending relies on an external server to provide PII at send time, which may introduce latency or errors that affect the delivery time and performance of emails.
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm&type=5
NEW QUESTION # 67
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
Answer: A,D,E
NEW QUESTION # 68
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
Answer: A
NEW QUESTION # 69
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
Answer: A
NEW QUESTION # 70
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