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| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Configuration | 18% | - Configure account settings and business units - Implement data management and data extensions - Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Configure lists and populations |
| Email Marketing | 18% | - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content - Create and optimize email content - Apply template and content block strategies - Ensure deliverability and inbox placement |
| Automation and Data Management | 14% | - Implement SQL activities for data processing - Build and manage automation workflows - Utilize automation studio effectively - Manage contact data and data hygiene - Configure imports and exports |
| Reporting and Analytics | 14% | - Build custom reports and dashboards - Analyze campaign performance - Track engagement and conversion metrics - Configure and interpret standard reports - Provide actionable insights and recommendations |
| Customer Journey Design | 18% | - Apply personalization and dynamic content - Map customer journeys across channels - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Implement triggered and real-time journeys |
| Discovery and Design | 18% | - Define success metrics and KPIs - Identify integration points and data flows - Document current state and desired future state - Analyze customer data and segmentation needs - Gather requirements and understand business objectives |
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NEW QUESTION # 85
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
Answer: B,D
NEW QUESTION # 86
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
Answer: B
NEW QUESTION # 87
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
Answer: A
NEW QUESTION # 88
Which three statements about Send Log Data is correct? (Choose three.)
Answer: A,B,C
Explanation:
Send Log data is not accessible through standard reports or standard view.
NEW QUESTION # 89
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
Answer: C
Explanation:
Explanation
To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
NEW QUESTION # 90
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