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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Content and Messaging	15%	- Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content - Email design and deliverability 1. Deliverability best practices 2. Content types and templates
Topic 2: Data Management and Segmentation	20%	- Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists - Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion
Topic 3: Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Topic 4: Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships
Topic 5: Discovery and Requirements	15%	- Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints - Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture
Topic 6: Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Entry sources, activities, and flows 2. Goal and exit criteria

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q61-Q66):

NEW QUESTION # 61
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Manually rebuild any automations built in Account B in Account A.
B. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
C. Export existing custom field mappings to import desired fields into Account A.
D. Include prospect activity history from Account B in their prospect import if they want to retain it.

Answer: A

NEW QUESTION # 62
Choose required fields while creating a Prospect

A. Email
B. Score
C. CD Campaign
D. Profile
E. Company
F. Assign To
G. Grade

Answer: A,B,C,D

NEW QUESTION # 63
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A. Tracking Extract
B. Recent Email Send Report
C. Data Views
D. Send Log

Answer: D

Explanation:
A Send Log captures detailed send-time information such as which email was sent, to which address, and when. You can customize a Send Log to record additional fields like email address, subscriber key, campaign name, etc. This meets the requirement for tracking exactly which email address received which email.

NEW QUESTION # 64
Which is true about Visitor Filters?

A. You can filter by a hostname
B. You can the filter by IP
C. You can't filter your own company IP
D. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
E. You can filter by a hostname wildcard

Answer: A,B,D,E

NEW QUESTION # 65
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A. Marketing Cloud Account Engagement Static List
B. Marketing Cloud Account Engagement Engagement Program
C. Salesforce Queue
D. Marketing Cloud Account Engagement Marketing Campaign
E. Marketing Cloud Account Engagement Automation Rule

Answer: A,B,D

NEW QUESTION # 66
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