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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Program Designer usage 3. Event-based triggers
Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. A/B testing analysis 3. Reports and dashboards
Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Segmentation rules and filters 3. Profile lists and extensions
Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Sender reputation management 3. Spam compliance and regulations
Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Responsys account structure 3. Navigation and setup basics
Message Design and Content	- Email and template design 1. Dynamic content and personalization 2. Template creation and management 3. Content testing and validation
Campaign Management	- Campaign creation and configuration 1. Multichannel campaign orchestration 2. Email campaign setup 3. Scheduling and activation

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q11-Q16):

NEW QUESTION # 11
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
B. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
D. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
E. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.

Answer: A

NEW QUESTION # 12
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A. action=once
B. action=last
C. tracking-once
D. action=single
E. tracking=first

Answer: C

NEW QUESTION # 13
You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A. Create a Non-Competitor Program using Program Designer.
B. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
C. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
D. Search the list for the domain name of the competitor and select the block option for each user that is found.

Answer: B

NEW QUESTION # 14
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A. {FIRST_NAME} $
B. $FIRST_NAME
C. $ {FIRST_NAME}
D. {FIRST_NAME}

Answer: C

NEW QUESTION # 15
Which coding practice should you use when coding responsive design email messages?

A. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
C. Use background images freely; they will just not display if not supported on some platforms.
D. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.

Answer: A

NEW QUESTION # 16
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